Wartime Wardrobe Challenge

In January 2013, Nik of Little House in Town and I launched the Wartime Wardrobe Challenge. We committed to live with wartime clothes rationing for a year. We adopted the wartime coupon system introduced in the United Kingdom in 1941 (with an extra twist to penalise garments made of fibres that are ‘less environmentally friendly’). Sixty-six clothing coupons would have to last us twelve months.

The purpose of the project was not to replicate wartime living but to learn more about:

  • where our clothes come from, both in terms of the fibres, their environmental footprint and the working conditions of those who make our clothes;
  • an industry that is generally inherently wasteful in its process and creates wants rather than responds to needs; and
  • ourselves, including our identity, relationship with things, skills and priorities.

We were joined by bloggers in the United Kingdom and the United States, each of whom added a twist based on circumstances. One of us got married on rationing; another experienced rationing after having given birth to her first child; all of us learnt a lot about the clothing industry, ourselves and our skills.

Since the end of 2013 I have decided to stick with clothes rationing for at least another two years (a challenge, but nothing compared to the eight years endured by British women). Other bloggers have picked up the baton too, including a lady in the United States who has expanded the challenge to soap and tea rationing and a cohort in Sweden. And my experience has featured in Pretty Nostalgic‘s special edition for the Goodwood Revival.

All clothing related posts are categorised under Wartime Wardrobe Challenge. Highlights include:

The Wartime Wardrobe Challenge: sustainable and ethical explorations

The small matter of support

Laundry: a necessary evil

Another quarter of rationing

Choice and Identity



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

  • Pages

  • Recent Posts

  • Categories

  • Archive

  • Mrs M Elsewhere

  • As seen in

  • Enter your email address to subscribe to this blog and receive notifications of new posts by email.

  • Copyright

    Unless indicated to the contrary, all texts and photos are copyright of MegandGosia.

    Where I include photos or artwork I give credit (where known) and link to the original source.

  • Web Analytics Clicky
%d bloggers like this: